Search Engine Basics – What they are, how they work and why it matters for your website.

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The purpose of a search engine is to help us find the information on the internet for which we are searching. In an effort to be our "search engine of choice" a search engine works to deliver the most relevant responses to our search query.

When we use a search engine (Google, Bing, Yahoo, Facebook, YouTube, LinkedIn, etc.) to find information on the internet we are looking for information based on a keyword or keyword phrase. In order to return web pages related to our search these same search engines use snippets of code, referred to as "spiders" (because the "crawl" the world wide web),to seek out and index data. These search engines (SE) have massive data files of indexed keywords ranking every site they can locate on every topic they encounter. Search engines want to know what your website is all about and what keywords relate to your site. In the event that your site is the correct response to a search query the SE wants to be able to deliver your website as the correct answer.

To be our search engine of choice a SE simply must be better than all the other SE’s at delivering responses to our inquiries. He who regularly delivers the best results for our search terms wins our loyalty. And the advertising dollars our loyalty delivers. Just ask Google what being number one is worth to them.

That said not all websites are created equally. Many websites contain elements that make it very difficult, if not impossible, for an SE to determine the who, what, where, when, why and how about a website. What you and others see when you look at a website online is not what the spiders "see". The spiders look at the code, not the visual experience you see on your monitor, tablet or mobile device. In fact the spiders cannot actually "see" anything. For all intents and purposes they are blind spiders. These spiders read. They read code. All of the colors, fonts, pictures, and layout mean nothing to spiders. They want data. They want to know what a website is all about.

There are many aspects of a website the SE spiders analyzes to determine a sites relevance. Spiders index the data and rank a sites relevance based on their own custom algorithms.

The search engines want to find your website, analyze the content and determine what your website is about so that when someone is searching with keywords relevant to your website the SE can return your website in the list of options for the searcher. The more relevant the SE feels your website is to the search terms entered the higher your websites "ranking". This means the closer to the top of the list your website will be listed. The higher you appear in the rankings the better your chances that your website will be found "organically".

To be found "organically" means that your website is found using relevant keyword search terms and not your actual website address or URL (Universal Resource Locator). Most website owners want their website to be found by individuals who know them and by individuals who have never heard of them but are looking for their products, services, or organization.

Keep in mind that you want to get found for relevant search terms. If you are a car engine motor repair shop in Cleveland Ohio you do not want to rank high on a search list for "small appliance motor repair". As a matter of course "to the victor go the spoils". The higher your website ranking in a search for the correct keyword search terms the more likely your website will be found by new visitors.

We build websites that get indexed. We make sure your pertinent data is present in the correct format for the spiders to read and index. We collaborate with you to create a website that reflects your business or organization.

We are committed to clear content, great code and customer conversion. Contact us and let’s have a conversation about your web needs.